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Writer's pictureTammy Andreakos

What to Do if Your Home isn't Selling

Selling a home can be a more complex process than many sellers expect. You might have staged your home, priced it just right, and marketed it well, yet it may still be gathering dust on the market. If your house is failing to attract buyers, don’t despair; several actionable strategies can help turn your situation around. Here are practical steps you can take if your home isn't selling.


Reassess Your Pricing Strategy


One of the primary reasons homes sit unsold is they are priced too high. In today’s competitive market, pricing your house correctly is vital.


Start by obtaining a Comparative Market Analysis (CMA) from a local real estate agent. This analysis offers insights by comparing your home to similar properties that have sold recently in your area, giving you a clearer idea of its market value. For instance, if similar homes sold for $1,400,000 to $1,425,000, but yours is listed at $1,485,000, a price adjustment might be necessary. Even a 5% reduction can create renewed interest.


Improve the Interior's Staging


If your home isn’t selling, it might be time to refine your interior staging efforts.


Eliminating clutter is crucial. Start by minimizing personal items and making sure furniture layout invites flow and spaciousness. For example, consider painting walls a soft beige or grey, which can help potential buyers visualize their own tastes. Remember, homes that are staged properly can sell for up to 17% more.


Enhance Your Home's Curb Appeal


First impressions count for a lot. The exterior of your home sets the tone for potential buyers.


To boost curb appeal, consider some simple but effective updates. Landscaping matters: adding colorful flowers or plants can brighten the space. A fresh coat of paint on the front door can make it stand out. Also, simple fixes like cleaning gutters or power washing the driveway can significantly improve first impressions. In fact, studies have shown that well-maintained landscaping can add up to 10% to home value.


Beautifully landscaped front yard of a home
A well-maintained front yard with colorful flowers and greenery.

Market Your Home Differently


Sometimes, it pays to think outside the box when selling your home.


If your marketing efforts have been limited to online listings, consider diversifying your approach. Organizing open houses or collaborating with local real estate agents can widen your exposure. Even simple tactics like distributing flyers in the neighborhood can create buzz. A fresh perspective on marketing can tap into different buyer demographics, such as young families or retirees looking to relocate.



Get Feedback from Showings


If viewings are occurring but offers aren’t coming through, gathering buyer feedback is crucial.


After showings, ask potential buyers and their agents specific questions about what they liked or didn’t like. For instance, if multiple viewers noted a dislike for your home’s outdated kitchen, that’s a clear sign you may need to make some upgrades. Often, simple adjustments based on feedback can lead to better offers.


Make Necessary Repairs


Many buyers prefer homes that they can move into right away.


If you have known issues—like a leaking roof or outdated fixtures—address them before relisting. Homes that are in good repair typically show better and attract more interest. On average, homes requiring minimal repairs can sell for about 15% more than those needing extensive fixes.


Consider Timing and Market Trends


Seasonality can play a significant role in how quickly homes sell.


For example, research indicates that homes sold during the spring and fall months often command higher prices and sell faster. If your home isn’t moving during a slower season, it might be wise to take a break from the market and relist with your realtor when activity typically picks up.


Be Patient and Persistent


Remaining patient during the home selling process is essential.


It may take time for the right buyer to come along. According to the National Association of Realtors, homes can remain on the market for an average of 30 days or longer in some areas, and also have re-listed several times with price adjustments. Engage consistently with your real estate agent and stay flexible in your approach; the right strategy may eventually lead to a successful sale.


Final Thoughts


If your home isn’t selling, remember there are steps you can take to turn the situation around. By reassessing pricing strategies, enhancing curb appeal, and remaining patient during the process, you can significantly increase your chances of a successful sale. Stay proactive, communicate openly with your real estate agent, and be adaptable in your strategy. With the right changes, you can move closer to achieving the sale you’ve been aiming for. Looking for some more help, remember you can always turn to Tammy for trusted real estate advice and staging is always included when you list your home with us! Reach out today for more information, call or text us at 416-725-5051 or visit our website www.turntotammy.com

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